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MySpace Aspires to Become Top Gaming Hub, but Who’s Still Playing?

MySpace a Place for FarmvilleAccording to a recent letter from co-president Mike Jones, MySpace is taking aim on the social gaming scene, aiming to expand their MySpace Games platform with partnerships with major social gaming developers, including Playdom, Zynga, TheBroth and Meez. MySpace has been attempting to capitalize on the flak that Facebook has received for their befuddling new privacy settings, and their gaming platform has been a key part of their strategy to climb out of social media irrelevance. I can’t help but wonder if MySpace is even capable of pulling out of the nosedive they have seen in the past few years. I thought they had already crashed and burned months ago.

My day job may be in social media, but I skipped the MySpace boat entirely.  I also tend to avoid social network games like the plague. Perhaps I am just compelled more by an engaging gaming experience, one that is typically not had with the trivialities that games on social networks typically entail. Despite my personal preferences, its obvious that casual games on social networks is a huge business….someone must be playing all that FarmVille and Mafia Wars. But whatever your position is towards these social games, Its hard to believe that Facebook, with such an enormous userbase and established application platform, is likely to lose much momentum simply because MySpace made a few partnerships. Do you think MySpace has a chance to redeem itself with its gaming platform? Or will it fall flat like most of its recent initiatives?

This post was written by:

Jeff - who has written 49 posts on Northwest Gamer.


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