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Social Networking on the Xbox 360: How to Do It Right


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Earlier today, Director of Programming for Xbox Live, Larry “Major Nelson” Hyrb asked his sizable twitter audience the following:

What new features would you like to see in the Xbox LIVE Twitter or Facebook applications? I think we know…but tell us

Months ago, Microsoft was first to take a step into the social networking space, adding apps for Facebook, Twitter, and Last.fm to Xbox Live, the pay-to-play online network of the Xbox 360 gaming console. The Twitter app was essentially a simplified client to view and send tweets, with support for twitter search and trending topics as well. Though it worked just fine, there was hardly any value to tweet on the Xbox, for without a keyboard, the process of posting and responding to tweets proved to be quite laborious.

The Facebook app took the integration further, allowing users to post status updates along with the ability to edit their profile, and view photo albums. Arguably the most useful feature though was the ability to find facebook friends that also have Xbox Live. This Facebook app was a refreshing step in the right direction of integrating social media with gaming platforms in a truly useful way,

While I gave each app a fair shake, there wasn’t much substance to them, and little incentive to use them again (with the one exception noted above). I had all but forgotten about the whole affair until I saw Major Nelson’s tweet this afternoon, and that got me thinking. Read the full story

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